Managerial Newspeak in The Institutional Discourse of Education and Professional Training in The Era of Good Governance – Multidisciplinary Analysis

Abstract

This article aims to examine the language specificities inherent in managerial newspeak (or managerial language). It seeks to demonstrate how institutional leaders in the field of education and training appropriate management language to legitimize their managerial skills and establish their symbolic dominance over the receiving entity, under the banners of modernity and performance. In other words, it strives to illustrate how the implementation of managerial newspeak could contribute to the spread of entrepreneurial culture and techno-capitalist ideology in the governmental management of this domain. Methodologically, this work adopts a qualitative approach, focusing on observing and analyzing language phenomena in situ. Theoretically, a multidisciplinary approach (including linguistics, social psychology, critical sociology, and political philosophy) is chosen to comprehend the complexity of linguistic processes and investigate the interpretability of these processes.