Keywords
Arab Spring, democracy, media, Middle East, NICT, political communication, political marketing
How to Cite
ABOU KHALIL, W. (2017). Le marketing politique favorise-t-il la démocratie ? Cas des pays du «printemps arabe». Proche-Orient Études En Management, 29, 79-84. Retrieved from https://journals.usj.edu.lb/poem/article/view/467
Abstract
The debate on the role of political marketing in democracy is not yet closed. The various writings on the subject oscillate between the positive input and the negative effects of the use of the commercial techniques and tools in politics. In the “Arab Spring” countries, political marketing has helped change the citizen’s political behavior. Its usage and quality strongly depend on the recency of democracy and the socio-cultural contexts in these countries.