G. AOUN, J. L. DEL OLMO, et S. BOURLIATAUX-LAJOINIE, « Congruence in advertising, how can communication deal with cultural diversity? The case of HSBC campaign », POEM, vol. 31, nᵒ 2, p. 5–19, oct. 2019, Consulté le: nov. 13, 2026. Disponible sur: https://journals.usj.edu.lb/poem/article/view/429