AOUN, Georges, Joseph Luis DEL OLMO, and Stephane BOURLIATAUX-LAJOINIE. “Congruence in Advertising, How Can Communication Deal With Cultural Diversity? The Case of HSBC Campaign”. Proche-Orient Études en management 31, no. 2 (October 15, 2019): 5–19. Accessed November 13, 2026. https://journals.usj.edu.lb/poem/article/view/429.