[1]
G. AOUN, J. L. DEL OLMO, and S. BOURLIATAUX-LAJOINIE, “Congruence in advertising, how can communication deal with cultural diversity? The case of HSBC campaign”, POEM, vol. 31, no. 2, pp. 5–19, Oct. 2019, Accessed: Nov. 13, 2026. Available: https://journals.usj.edu.lb/poem/article/view/429