AOUN, Georges, Joseph Luis DEL OLMO, et Stephane BOURLIATAUX-LAJOINIE. « Congruence in Advertising, How Can Communication Deal With Cultural Diversity? The Case of HSBC Campaign ». Proche-Orient Études en management 31, no. 2 (octobre 15, 2019): 5-19. Consulté le novembre 24, 2024. https://journals.usj.edu.lb/poem/article/view/429.